Nisreene Atassi

Principle and Founder

With over 20 years of experience in communications, social media, and brand marketing, I bring a wealth of expertise to every project I take on. My career has spanned roles at the world’s largest public relations firms — both in the U.S. and abroad — where I had the privilege of shaping strategies for some of the most recognized brands across industries including Sony, S.C. Johnson, Kraft, PepsiCo, Dubai Tourism, ConAgra Foods and many more.

From travel and consumer packaged goods to consumer electronics, technology, and food & beverage, I’ve worked across sectors to craft compelling narratives that drive real results. Most recently, I led high performing global teams in communications, social media and content marketing for the Expedia Group portfolio of brands, giving me a front-row seat to the power of strategic marketing at scale.

I started Diversum Media to bring this same level of strategic excellence to small business owners. I’m passionate about helping entrepreneurs turn their dreams into reality by amplifying their voices and building brands that matter. Whether it’s guiding a founder through a rebrand or developing a game-changing social media strategy, I’m here to ensure their stories resonate.

Beyond executing award-winning marketing and communications campaigns, I’ve served as a keynote speaker and delivered masterclasses on everything from influencer engagement to leveraging AI in marketing. I'm also an experienced podcast host and executive producer, having launched and hosted one of the top 15 best travel podcasts according to Travel & Leisure magazine. As a result, I know how to connect with audiences and create meaningful conversations — a skill I bring to every client partnership.

Let’s work together to make your vision a reality.